Culpepper Garden: Site & AI-Search Scorecard

The "Be Green" section is live on the site and contains leftover template and demo text about vintage hunting and working as an artist. It has nothing to do with Culpepper Garden, affordable senior housing, or Arlington County.

This is the single most damaging item on the site, because two audiences who matter most both reach it. A funder reviewing a nonprofit that houses people who cannot pay market rent reads unrelated filler copy and quietly discounts everything else on the page. An adult child comparing three Arlington options sees a page that nobody has read recently and infers the same about the building. Neither of them tells you; they just leave.

Delete the section this week. If "Be Green" describes something real at Culpepper Garden, rewrite it in your own words with what actually happens on the property; if it does not, remove it entirely. This is a one-afternoon fix with the largest credibility return of anything on this page.

The FAQ page answers 20 real questions across four sections (About, Residences, Admissions and Eligibility, Support). It covers eligibility, income limits and how to apply, and it states plainly that rents are based on residents' annual income and that, in your own words, "The average wait is about one year." None of it is marked up as FAQPage schema, and the questions are presented as plain headings rather than accordions.

Semrush confirms 0 FAQ results, while Google writes its own AI answer on 25 of the searches you rank for and shows People Also Ask on 180 of them. Those are exactly the questions your FAQ page already answers better than anyone else in Arlington, including how income-based rent works and how long the wait actually is. Because the page carries no machine-readable structure, an assistant summarizing "affordable senior housing Arlington VA" cannot quote you and will answer from somewhere else.

Add FAQPage schema to the existing page, keeping the four sections and all 20 answers exactly as written, then convert the headings to accordions so the page is usable on a phone. No new content is required. The answers are already correct; they need structure, not authorship.

That is your mission line, word for word, and it sits several clicks below the homepage. Alongside it: no phone number and no address appear on the homepage at all, the only call to action is a "Schedule a Visit" form, and the copyright still reads 2024.

That one sentence is the whole organization, and it is the only thing on the site that no competitor in Arlington County can copy. Burying it means the average visitor never sees the reason to trust you. Meanwhile a daughter who has decided to call has nothing to call, and a visitor checking whether the operation is current sees a 2024 copyright on a page viewed in 2026. Three small signals, all pointing the same way.

Put the mission line in the first screen of the homepage as the headline, with the phone number and address in the header and footer beside the "Schedule a Visit" path, and update the copyright year. These are the changes shown in the redesign concept linked below.